News

National Focus on Gallatin's Brand

American City & County magazine, the voice for state and local government since 1909, gives Gallatin, TN the cover of its July 2018 edition.

The story begins on page 16.

Gallatin has received national and regional accolades and awards since unveiling its branding research, the brand narrative, and the new logo

"It wasn't about the logo. It wasn't about the tagline. It was, 'Let's figure out who we are," says James Fenton, Executive Director of the Gallatin EDA.

As the article points out, a good branding process includes three key initiatives: assessing and researching the city, using those insights to devise brand components and strategies, and a plan to roll it out.

The article also quotes Mayor Paige Brown: "Now, we never struggle with how to describe ourselves or how to market ourselves...we have the tools to be more consistent...(and) put ourselves out there much more professionally and consistently."

Gallatin: Nicest Place in America 2017

Reader's Digest has honored Gallatin, Tennessee as the Nicest Place in America.

Read the Reader's Digest story about Gallatin and watch the video.

Here's what Editor-in-Chief Bruce Kelley said about why they chose Gallatin:

"At a time when the country seems to be more divided than ever, we launched 'Nicest Places' as a way to counter that national dynamic," said Kelley. "We all know local places where neighbors help one another in good times and bad and where strangers are made to feel welcome. Reader's Digest wanted to celebrate those places that embody community spirit and remind us that trust and a sense of belonging, rather than division and incivility, is what binds us together as Americans."

Gallatin received the award in October at a ceremony in front of Gallatin City Hall. "We are a very diverse community in so many ways," said Mayor Paige Brown, "Yet we have a special culture and we care about one another, we support one another and we take care of each other. Imagine if more people did that."