Gallatin Awarded for Brand in National Competition
CAMPAIGN RESEARCH REFLECTED IN NEW CITY PROGRAMS AND PROMOTIONAL MATERIALS
The City of Gallatin was awarded 2nd place for a branding campaign by the National Association of Government Communicators (NAGC) during an awards ceremony last week in St. Louis, Missouri.
“It’s exciting for our city to be recognized in a national competition for our new brand that includes our logo,” said Gallatin Mayor Paige Brown. “Our city continues to attract attention, and I’m thrilled our hard work is paying off in helping Gallatin stand out to residents, visitors, and business prospects.”
The branding and marketing package was the result of a collaboration between North Star, the city and the Gallatin Area Chamber of Commerce. Since its debut at the end of 2016, the branding campaign has been used in social media, signage, advertising and the city’s new website (gallatintn.gov) launched earlier this month.
Federal, state, and local agencies from across the nation competing in the category of “Branding/Rebranding Campaign” were challenged to demonstrate an agency-wide look and feel in the creation of a brand encompassing all print, electronic, Web-based and audiovisual media. In the same category, first place was taken by Memphis International Airport and third place was awarded to the United States Social Security Administration.
Mayor Brown says research from the effort has focused attention on issues raised from residents and those outside of Gallatin. “Surveys showed locals were concerned about trash along our highways, so we started community cleanups and honoring businesses for maintenance and renovation of their properties. We’ve also increased awareness for those who had no idea we are a lakefront community. This project continues to inspire both short and long-range goals for Gallatin.”
The NAGC Blue Pencil & Gold Screen Awards competition, which was held in conjunction with the NAGC 2017 Communications School, salutes superior communications efforts of government agencies and recognizes the people who create the products, including contractors. All levels of government were represented in the competition, from federal to local agencies. NAGC utilized volunteer judges from across the United States to review every entry and to provide constructive comments to the competitors. NAGC received more than 275 entries this year for the Blue Pencil/Gold Screen competition.